Shinjo Kameayaori in Recent History
In 1981, Shinjo Kameayaori was selected as the subject of a national study (National Land Agency, now the Ministry of Land, Infrastructure, Transport and Tourism) to promote and support model settlement areas, entitled "Study on the development of regional specialties in the Mogami Model Settlement Area." Yamagata Prefecture established a research committee, and in the following year, they succeeded in restoring nine types of weaving, including sayagata and yatsuhashi weaving, at the Okitama Testing Station at the Yamagata Prefectural Industrial Technology Center.
In 1985, the Shinjo Kameayaori Traditional Culture Association was established to investigate the techniques and skills required to restore kameayaori, develop products using kameayaori, and promote it as a specialty product of Shinjo City. Specialist Miyashita was invited from the Okitama Testing Station to learn the basics of weaving, and the following year, in 1986, they succeeded in restoring the sayagata pattern, which is said to be the fundamental weaving form of kameayaori. Since then, the members' diligence and hard work has resulted in the successful restoration of over 20 different types of kameayaori weaving patterns.
In 2001, the hands-on workshop Ori Nagaya, or Weaving Tenement House, was opened on the street in front of Shinjo Station, where people could try weaving and produce small items using kameayaori fabric. However, the number of weavers remaining after the founding of the Association began to dwindle; thus, it became difficult to fully devote ample time to weaving while concurrently managing the Ori Nagaya and production of small accessories.
In 2016, new staff in charge of operations and public relations joined the organization, and they began activities with the goal of improving the environment for weaving staff, securing and training new artisans, developing products, and expanding sales channels. Additionally the new staff established the Shinjo Kameayaori brand and began its promotion both domestically and internationally in an effort to raise awareness of Shinjo Kameayaori.
In 2017, Shinjo Kameayaori and its logo were registered as trademarks. The Weaving Tenement House was closed, and the Shinjo Kameayaori Traditional Culture Association opened its headquarters in Tokamachi, Shinjo City, as a base for knowledge dissemination.
Furthermore, under the guidance of Masao Hosoo, a long-established Kyoto kimono manufacturer and wholesaler, the Shinjo Kameayaori Revival Project was launched. Hosoo introduced the Association to Masaya Sugimura, a producer of Nishijin-ori from Kyoto, and Gentaro Nitta, a producer of Yonezawa-ori from Yamagata, both of whom generously cooperated with the project.
In 2018, the white bolt of fabric for the first Shinjo Kameayaori kimono was completed and a launch event was held at Senshinan in Yamagata City. At the same time the Shinjo Kameayaori brand was established, two other brands were also established: Shinjo Ayaori, a silk twill fabric hand-woven with dyed threads, and Mogami Shinjo-ori, a flat weave hand-woven silk fabric using Nishijin weaving techniques.
In 2020, the weavers were replaced and the Shinjo Kameayaori Traditional Culture Association and Workshop relocated in whole to the Shinjo City Ecology Garden Gensan no Mori. The Shinjo Kameayaori Revival Project was relaunched and remains ongoing to this day.
In 2025, the Association and Workshop relocated once again to the former Miyoshiya Honten building in Honcho. The Mogami Sakegawa-Teigetsudo Select Shop was established to showcase products made with Shinjo Kameayaori alongside traditional crafts from around the Shinjo-Mogami region.

