“Shinjo Kameayaori” in the Present Day
In 1981, Shinjo Kameayaori was selected as the subject of a national study (National Land Agency, now the Ministry of Land, Infrastructure, Transport and Tourism) to promote and support model settlement areas, entitled "Study on the development of regional specialties in the Mogami Model Settlement Area." Yamagata Prefecture established a research committee, and the following year, in 1982, they succeeded in restoring nine types of weaving, including sayagata and yatsuhashi weaving, at the Okitama Testing Station of the Yamagata Prefectural Industrial Technology Center.
In 1985, the Shinjo Kameayaori Traditional Culture Association was established to investigate the techniques and skills required to restore kameayaori, develop products using Kameayaori, and promote it as a specialty product of Shinjo City. Specialist Miyashita was invited from the Okitama Testing Station to learn the basics of weaving, and the following year, in 1986, they succeeded in restoring the sayagata pattern, which is said to be the fundamental weaving form of kameayaori. Since then, the members' diligence and hard work has resulted in the successful restoration of over 20 different types of kameayaori weaving patterns.
In 2001, the hands-on workshop "Ori Nagaya" or “Weaving Tenement House” was opened on the street in front of Shinjo Station, where people could try weaving and produce small items using kameayaori fabric. However, the number of weavers, which had been around 10 at the founding of the association, gradually decreased over time, and it became difficult for them to fully devote themselves to weaving, in addition to managing the "Ori Nagaya" and production of small accessories.
In 2016, new staff in charge of operations and public relations joined the organization, and they began activities with the goal of improving the environment for weavers, securing and training weavers, developing products, expanding sales channels, establishing the brand, and promoting it both domestically and internationally, in order to raise awareness of Shinjo Kameayaori.
In 2017, Shinjo Kameayaori and its logo were registered as trademarks. The "Weaving Tenement House" was closed, and the "Shinjo Kameayaori Traditional Culture Association" opened its headquarters in Tokamachi, Shinjo City, as a new base for spreading the word.
Furthermore, under the guidance of Masao Hosoo, a long-established Kyoto kimono manufacturer and wholesaler, the "Shinjo Kameayaori Revival Project" was launched. Hosoo introduced the Association to Masaya Sugimura of Kyoto Nishijin-ori and Gentaro Nitta of Yonezawa-ori, both of whom generously cooperated with the project.
In 2018, the white fabric for the first Shinjo Kameayaori kimono was completed and a launch event was held at Senshinan in Yamagata City. At the same time the "Shinjo Kameayaori" brand was established, two other brands were also established: "Shinjo Ayaori," a pre-dyed hand-woven silk twill fabric, and "Mogami Shinjo-ori," a hand-woven silk flat weave fabric using Nishijin weaving techniques.
In 2020, the weavers were replaced and the Shinjo Kameayaori Traditional Culture Association and Workshop was completely relocated to the Shinjo City Ecology Garden Harasan no Mori. The Shinjo Kameayaori Revival Project was relaunched and remains ongoing to this day.
In 2025, the Association and Workshop relocated once again to the former Miyoshiya Honten building in Honcho. The Mogami Sakegawa-Teigetsudo Select Shop was established to showcase products made with Shinjo Kameayaori alongside traditional crafts from around the Shinjo-Mogami region.



